LIVEstrong represents a spirit, the spirit of fighting against fate and the spirit of indomitable and courageous progress.

This bracelet was initiated by tour de France champion Armstrong, which means to make people live strong and brave and defeat the pain brought by cancer to people all over the world. And Armstrong is jointly issued by Nike to raise money for the global cancer fund.

In September 1996, Armstrong, only 25, was diagnosed with testicular cancer, which has spread to the lungs and brain, with only a 50% chance of survival. However, he overcame his illness tenaciously and returned after a year of treatment. He won the championship of the tour de France in 1999 and then successfully defended the title every year. By July 25, 2004, he had become the first "six crown" in the history of the Centennial Tour de France. Therefore, he was regarded as a spiritual idol of self-improvement by many Americans.

In December 1996, Armstrong established a foundation named after him in his hometown to help all people suffering from cancer find competent doctors, appropriate treatments and severely tested courage and optimism. Before the tour de France in May 2005, the Lance Armstrong Foundation teamed up with the sponsor Nike to design the Yellow wrist ring. They made five million yellow wrist rings, each selling for one dollar. The wrist ring is made of silicone, a material similar to rubber, and is also printed with Armstrong's famous saying "live strong". By mid July, the first batch of yellow wrist rings had been sold out, and more than half of the 6 million newly manufactured had been sold. All the proceeds from the sale of these wristbands are donated to the Armstrong Foundation. During the tour de France, thousands of spectators wore yellow wrist rings, which became a symbol of Armstrong's yellow collar riding shirt. Silicone bracelet was first popular in the United States. The first silicone bracelet in the world is yellow "L Ⅳ Estrong". The common purpose of all people wearing this bracelet is to resist disease and cancer and make life stronger!

Since then, because the silicone bracelet has the advantages of environmental protection, non-toxic and tasteless, good elasticity and easy to wear belt, it has gradually developed into a popular jewelry, which is deeply loved by young friends. Now various types of silicone bracelets have been popular all over the world.